Lucy Baldwin

Lucy is a User Research & Strategy leader with over 13 years experience spanning user research, product & service innovation and brand strategy. In her current role at SteriPack Product Design & Development, a healthcare focused product design & development consultancy, she heads up the Research & Strategy team, ensuring user needs are at the centre of end-to-end product development. Her particular focus and passion is better understanding and meeting the needs of marginalised populations. She has worked on numerous healthcare innovation challenges from designing more inclusive & representative clinical trials, to developing intuitive, user-centric packaging solutions for life-saving drugs.