Big Data: The Panacea for Pharma’s Ills?
![Big-Data Big-Data](/images/default-source/default-album/pda-letter/new-portal/articles/october-2018/big-data.png?sfvrsn=f92e948e_0)
Two words are driving innovation within the pharmaceutical industry these days: “big data.” Start-up companies like Datavant are receiving millions of dollars to harvest, organize, interpret and, hopefully, protect large amounts of data from a variety of stakeholders in the healthcare space (1).