Andrea Pisa, MSc, MA Crux Product Design Ltd

Andrea Pisa leads the Human Factors and Usability team at Crux Product Design Ltd (Bristol, UK), ensuring that the Human Factors process is seamlessly integrated into product development to produce safe, effective and user empathic solutions. She has supported leading pharmaceutical clients on projects spanning the entire design process, taking medical devices and combination products from design input to market submission. With a passion for uncovering latent user needs and a global background in design engineering, Andrea brings a wealth of knowledge when tailoring usability strategies to maintain the integrity of design development whilst keeping the user at the core.