Binita Bhattacharya West Pharmaceutical Services, Inc.

With 13 years’ experience in the Insights industry, Binita Bhattacharya leads and manages user and patient experience research at West Pharmaceutical Services, a leading manufacturer of packaging components and delivery systems for injectable drugs and healthcare products. Binita has responsibility for identifying unmet needs and user testing for product development efforts. Before joining West, Binita worked at Becton, Dickinson & Co., supporting insight needs for strategic innovation groups and R&D. Binita has a BS/BA in Biological Anthropology/Psychology from Kent State University, a MA in Clinical Psychology from Binghamton University, and an MBA from Rutgers University.