Crystal L. Black, MA Bigfinite

As Director of Marketing for Bigfinite, Crys Black owns and directs the marketing strategy for Bigfinite's award-winning AI-informed data analytics solutions for the life sciences industry. She is responsible for building the marketing analytics infrastructure, processes, and dashboards that inform B2B marketing decisions across the organization, and is deeply involved in brand strategy, promotions, content calendar, and strategic partnerships to support Bigfinite's AI platform offerings. Her accumulated experience spans partner/channel marketing, martech/marketing, automation/ABM, web and search marketing, event planning, yearly planning, branding and identity, global marketing, and contract negotiations.

Functionally, her background is extensive with experience in partner/channel marketing, martech/marketing, automation/ABM, web and search marketing, event planning, yearly planning, branding and identity, global marketing, and contract negotiations.

She earned her B.A. and M.A. in English from Virginia Polytechnic Institute and State University and is a talented nature photographer and Jeep enthusiast.